Global Brand Localization – Heidelberg Cement
Hanson-Heidelberg Cement Group is a leading global construction holding company. We worked on localizing and expanding their brand in Israel. Work included the creation of a Hebrew logotype, brand localization of all components of their corporate identity, signage and the design of marketing and educational materials.
A new series of educational posters were designed to create local awareness of Hanson-Heidelberg Cement product lines, adopted, globally.